The takeaway cup
Hand drip, slow brew, printed in espresso.




























Lowercase and high contrast. The n and the d lean in, like two people mid-conversation.
For cups, bags and the shirt.
Pressed into card, stamped on boxes, stuck on the bag.
Cups, tissue, tape and paper.
Hand drip, slow brew, printed in espresso.
The house glass, printed in white.
A milk cup with a caramel topper.
The pattern, all the way round.
Stacked and ready behind the bar.
One line on every cup.
The house blend, in a plain white bag.
Roasted for slow mornings.
The bag, the menu and the table.
Where the blend comes from.
Worn behind the bar, sold in front of it.
Espresso letters on a steel arm.
A warm halo on the fascia.
Caramel bronze on dark tile.
Cut letters, pinned to steel.
Microcement and brushed steel under a glass roof, cognac leather, and graffiti in the BLND colours.
The logo, the system, colour and type.
Every rule and file, ready for print and for the bar.
Hagar takes the room to detailed drawings.