Brand & Space
Coffee Club · Al Ain · Est. 2026
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01 · The board

Slow, warm,
together.

03 · The system

Three ways
to sign.

BLNDCOFFEE
HAND DRIP · SLOW BREW
WARM · SLOW · TOGETHER

The typewriter lockup

For cups, bags and the shirt.

COFFEE CLUB · AL AINEST. 2026

The seal

Pressed into card, stamped on boxes, stuck on the bag.

COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB

The wrap

Cups, tissue, tape and paper.

04 · Colour & type

Coffee
and milk.

Espresso#2B140B
Milk#F2E9DA
Mocha#6B4430
Caramel#C08A55
Ember#D9531E
slow.
slow.
slow.
slow.
The wordmarkDrawn, never typed
Instrument SerifHeadlines and the voice
Slow mornings,
long talks.
Courier PrimeDetails, labels, menus
House blend No.01 · Medium roast
Coffee Club · Al Ain · Est. 2026
05 · In use

The brand
in hand.

At the bar06
01

The takeaway cup

Hand drip, slow brew, printed in espresso.

02

Iced, in glass

The house glass, printed in white.

03

Iced, to go

A milk cup with a caramel topper.

04

The wrap

The pattern, all the way round.

05

The mugs

Stacked and ready behind the bar.

06

Made for long talks

One line on every cup.

To take home05
07

Coffee Blend No.01

The house blend, in a plain white bag.

08

On the shelf

Roasted for slow mornings.

09

The menu page

The bag, the menu and the table.

10

Origin cards

Where the blend comes from.

11

The club tee

Worn behind the bar, sold in front of it.

On the street04
12

The blade sign

Espresso letters on a steel arm.

13

After dark

A warm halo on the fascia.

14

The bar wall

Caramel bronze on dark tile.

15

The steel wall

Cut letters, pinned to steel.

06 · The space

The space.

Microcement and brushed steel under a glass roof, cognac leather, and graffiti in the BLND colours.

On the street, Al Ain

The plan

12345678910

The room

The bar: long brushed steel, the logo on its front.
The long table, the library desk and the merch screen.
The lounge, by the porthole.
The listening room, after dark.

Materials

MicrocementWalls and floor
Brushed steelBar, partitions
Cognac leatherSofa and chairs
Oxblood lacquerThe long table
Linen sheerCurtains
Olive woolThe listening rug
GraffitiIn BLND colours

Close up

The blade sign
The pour
At the counter
By the porthole
The merch screen
07 · Next

What's
next.