Brand & Space
COFFEE CLUB · AL AIN · EST. 2026 · BLND ·
COFFEE CLUB · AL AIN · EST. 2026 · BLND ·
Coffee Club · Al Ain · Est. 2026
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01 · Mood

Slow, warm,
together.

Dark wood and steel, low light, white cups and typewriter type.

The directionSwipe →
Mood
Mood
Mood
Mood
Mood
Mood
Mood
Mood
Mood
Mood
Mood
The referencesSwipe →
Reference
Reference
Reference
Reference
Reference
Reference
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Reference
Reference
03 · Variations

Three more
ways to sign.

BLNDCOFFEE
HAND DRIP · SLOW BREW
WARM · SLOW · TOGETHER

The typewriter lockup

For cups, bags and the shirt.

COFFEE CLUB · AL AIN · EST. 2026 · BLND ·

The seal

Stickers, stamps, the back of the bag.

COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB
COFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUBCOFFEE CLUB

The wrap

Cups, paper, tissue and tape.

04 · Type

Type.

A drawn wordmark, a soft serif for the voice and a typewriter for the details.

The wordmarkDrawn, never typed
Instrument SerifHeadlines and the voice
Slow mornings,
long talks.
Aa Bb Cc Dd Ee · 0123456789
Courier PrimeDetails, labels, menus
House blend No.01 · Medium roast
Date · Cacao · Brown sugar
Coffee Club · Al Ain · Est. 2026
05 · Colour

Coffee
and milk.

Espresso and milk carry the brand. Ember is the one spark.

Espresso#2B140BThe logo and the ink.
Milk#F2E9DAPaper, cups, walls.
Mocha#6B4430Shadow and depth.
Caramel#C08A55Card, glow, warm light.
Ember#D9531EOne spark. Keep it small.
06 · In use

The brand
in hand.

01The takeaway cup
02Iced, printed in white
03Coffee Blend No.01
04The bag at home
Coffee blend
No.01
BLND
House blend · medium roast

Tasting notes:
Date · cacao · brown sugar

250g
BLND
Menu · Al Ain
Croissant14
Cardamom bun16
Date cake18
Sesame cookie10
Espresso14
Flat white20
Spanish latte22
V60 filter24
Cold brew20
Date latte24

Baked daily · brewed slow
Slow mornings,
long talks,
a quiet cup.

BLND · Al Ain
2026
05The menu page
06Breakfast at BLND
07The club tee
08Stacked mugs
09Made for long talks
10Origin cards
11Iced, to go
12The wrap
13The bar wall
14The blade sign
15The facade at night
16The steel wall
07 · The space

The space.

Microcement and brushed steel under a glass roof, cognac leather, and graffiti painted in the BLND colours.

On the street
The blade sign

The plan

12345678910
  • Drawn from the top view
  • 01The barLong brushed steel, pastries at the end.
  • 02The graffiti panelPainted in espresso, caramel and ember.
  • 03The pin wallPrints, drawings and the big painting.
  • 04The long tableOxblood lacquer, six chairs, two light bars.
  • 05The two-topsSteel tables, cognac chairs.
  • 06The library deskSteel shelves and magazines.
  • 07The loungeCognac leather on cowhide.
  • 08The listening roomGraffiti sofa, olive rug, a red glow at night.
  • 09The record ledgeSpeakers and a deck.
  • 10The merch screenFolding steel, BLND tees.

The room

The bar: long brushed steel, the logo on its front.
The long table, the library desk and the merch screen.
The lounge, by the porthole.
The listening room, after dark.

Materials

MicrocementWalls and floor
Brushed steelBar, partitions, tables
Cognac leatherSofa and chairs
Oxblood lacquerThe long table
Linen sheerCurtains
Olive woolThe listening rug
GraffitiIn BLND colours

Close up

The pour
By the porthole